Book your rental car in Iceland now

Great price and service

No cancelation fee up to 72h before pickup

Free pickup-dropoff to/from Keflavik Airport

Brand New Cars with Unlimited Milage per rental

  • Highly recommended!

    Benjamin Hausch

    I researched car rentals for weeks trying to find the best deal and received a recommendation from a local, thinking I had found the best deal. After doing more research online prior to our trip, I then came across Lava Auto. I couldn't be happier--both with their level of service and t...

  • Very helpful, kind, and flexible

    Emily Beinborn

    Recently booked a rental car with Lava Auto for our trip to Iceland and could not have been happier with the service! We chose a Toyota Rav 4 AWD and were not disappointed driving through snowy terrain and roads! The gentlemen we worked with were very helpful, kind, and flexible with ch...

  • Amazing company!

    Kevin and Shakina

    My wife and I just returned from a 6 day trip to Iceland and I must say that our trip would not have been phenomenal without the amazing service we received from Lava Auto Car Rental. I'm extremely glad I found these guys after much research on car rental companies in Iceland. They also...

  • Great Customer Service

    Dave L

    Lava Auto has great customer service and a nice fleet of vehicles. We rented the Land Cruiser and it arrived in great condition and drove perfectly. The rental price is about on par with most other companies, possibly a little cheaper. The owner is very understanding and doesn't try to ...

Special offer

Book and pay now and get 5% discount on every vehicle or book a vehicle, pay 15% deposit and the rest on arrival.

Travel tips

Interested in seeing the Northern lights, spending Christmas in iceland, going for a hike, enjoying the swimming pools, where to get the best ice cream or coffee? #LavaAutoTravelTips

Day tours

Ten places you can visit within an hour after picking up your Lava Auto rental car. See the most powerful waterfall in Europe Dettifoss from both sides and the amazing scenery. And more #LavaAutoDayTours

Self drive tours

Go where ever you like, explore places where the buses don't stop and be spontaneous. Here are some ideas for activities when exploring Iceland in your Lava Auto rental car. #SelfDriveTours

Lava Auto Adventures

Lava Auto offers great 4WD cars that are perfect for a self guided adventures into the interior of Iceland and those hard to reach places. #LavaAutoAdventures

Travel To Iceland

Highland roads are roads over the mountains and road high above sealevel. Most of them are unbridged and are only accessable via 4x4. On road maps and road signs the highland roads are indicated with a F in front of the road number.

Our Locations

Our offices are located only 3. min drive from Keflavik Intl. Airport. We offer free shuttle services to and from the airport. We deliver cars to you in Reykjavik and nearby towns by request for a fixed fee.

Our Reviews

"Had a great experience renting from this family-owned business at the beginning of June 2016. The boys were incredibly helpful and weren't pushy on the extra insurance options. Would definitely recommend!" Cade Cameron (July, 2016). Click here for more reviews

Our Fleet

Our fleet consists of only 2016 models from highly ranked car manufacturers. We offer cars in the following size chart: small economy, compact, mid sized, mid sized 4x4 and large 4x4.